Database Marketing & Management
Database Marketing & Management Solutions form the basis for ALL sales & marketing programs. These solutions include custom-developed databases of names, businesses, locations, market segments, SIC codes, account, product and purchase histories.
Included are segmentation data (firmographics, size, geography, sales, employees, consumption, etc.) received and compiled from both internal and external data sources.
These can be complemented with data from Market Research and all Opportunity Touchpoints -
- Face-to-Face
- TeleServices Contact Center
- Website Visits
- Direct Mail
- Advertising
- Tradeshows
- Fax, etc...
-to give a full 360° view of each and every opportunity.
Database Marketing & Management Capabilities:
- Foundation for Every Marketing Program
- Springboard for Email Marketing Solutions
- Programs KPI Presentation into Web-based Dashboards
- Data Feed for Web-based Program Reporting & Analysis
- Design & Development of Customized Databases for Each Program
- PRISM CRM Database Integration with Client's Systems
- Provides for Real Time Program Results
- Powerful Relational Database Engine - Microsoft SQL Server