Market Research
PRISM Marketing offers several high level Market Research solutions using traditional teleservices as well as non-traditional web-based approaches. Both can be designed as pro-active or re-active research initiatives and can be packaged to use a combination of Live Reps, IVR, and/or Internet data generating capabilities.
Market Research
Market Research available as stand-alone solutions, or alternatively, as part of (a by-product), other marketing initiatives where market research data is also required. The data generated is used by our Clients for either Quantitative (projections) or Qualitative (directional) purposes that affect product, market, competitor or customer-related decisions.
Market Research Capabilities Include:
Survey Existing Market Climate
- Identify current market needs & requirements
- Identify new and/or add-on opportunities
Research Current Customer Base by Segment
- Survey new customers for feedback
- Survey existing customers to assess the level of satisfaction
Quantitative Research Analysis
- Size of potential opportunities
- Economic justification for major expenditures
Qualitative Research Analysis
- Customer service checks
- Analysis of market needs and wants
Competitive Insights and Intelligence
- Gather competitive pricing data
- Determine competitive installed-base satisfaction levels
- Identify churn opportunities