Direct Response Inbound Solutions
PRISM Marketing offers Direct Response Inbound Solutions to receive, qualify, track and manage inquiries from interested consumers that originate from multiple media sources - Network & Cable TV, Web (Banner Ads, Inquiry Response, Paid Search, etc.) Direct Mail, Radio, Print Advertising, etc.
We work with Clients and their Media/Advertising Agencies to provide a customized solution with the goal of "Making Marketing Measure Up - Taking the Guesswork Out of Marketing".
PRISM Marketing provides Closed-Loop tracking and management of inquiries, leads and sales to help our Clients know the where, how, when and why of prospective customer interest.
PRISM's Direct Response Inbound Solution Components Include:
- CRM Database Design (based on the program's goals and objectives)
- Teleservices (inbound and outbound follow-up)
- Toll Free 800 Numbers (identify multiple market sources)
- Variable Data Output (fulfillment letters, email replies, etc.)
- Landing/Web Pages Design (registration, tracking, integration and management)
