Reports & Dashboards
PRISM Marketing offers several comprehensive Program Reporting capabilities, including "push and/or pull" web-based reports that are all customized to our Client's specific requirements.
These Program Reports capture every element - if the data set is defined/captured, then it can be reported and analyzed.
Included are:
- Program Summary Reports
- Call Status - Summary & Detail Reports (Leads, Sales, Prospects, Product or Service Interestes, Hot Transfers, not Qualified, Call Backs, etc.) with Drill Down Details
- Program Cost - Summary & Detail Reports
- Email Campaign Reports - Sent, Opened, Forwarded, Opt-ins, Opt-outs, etc.
- Direct Response Campaign Reports - Media Source, Market Source, Call Activities, Call Length, Follow-up, Disposition, etc.
In addition, several filters are available to focus attention where it is most important - date ranges, products, campaigns, results, etc.
Program Summary Dashboards
Program Dashboards are available to show high level summary visuals and graphics, customized to capture and display the most important elements. These dashboards are updated and refreshed continuously to show real time results for Client feedback and ROI metrics.